the future tribe @ LJFW . with NIKE !
OK OK ... take a breath and breathe ... aleksandrabrlan joined forces with the leading global sport brand NIKE ! NIKE Roshe Run shoes together with aleksandrabrlan The Future Tribe collection are to be featured at Ljubljana Fashion Week on the 15th of April 2015 at 16:30.
Don't miss a thing !
why we're together //
NIKE ROSHE
When the designer of the Roshe, Dylan Raasch, was tasked with creating a NSW Running shoe at a $70 price point, he knew he’d have to keep it simple. And as a life long meditation practitioner, simple meant Zen to him. The term for a Zen master? Rōshi. Raasch said they had to change the spelling for legal reasons, but the pronunciation is still the same. So now you know the meaning AND how to say it.
// read more about it here //
When creating the Nike Roshe, the Nike Sportswear design team took a quick dip in the pool of platitudes and surfaced with divine inspiration. The pared-down design that swept the world was born from the popular phrase, “Less is more.” From the outsole to the upper, every aspect of the Nike Roshe radiates minimalism. In spring 2015, the Nike Roshe upper takes another small step toward perfection. Nike’s newest upper innovation, Nike Flyknit, makes lightweight lighter as it adapts to fit the unique Roshe tooling. The new Flyknit uppers are precisely engineered to provide support where it’s needed while reducing waste in the manufacturing process.
Contrasting traditional footwear construction, the Nike Roshe Flyknit and all of its previous versions utilize a one-piece midsole/outsole, relieving itself of an unnecessary component. However, creating such a combination was much easier said than done. The first step was to find a material durable enough to withstand everyday use on rough surfaces, yet soft enough to provide plush cushioning. Phylon, lightweight foam commonly used in cushioning, proved more than competent.
The upper is a near-perfect example of addition by subtraction. By designing the upper to utilize the least amount of panels as possible, the Nike Roshe was left with a sleek, utilitarian silhouette. The Nike Roshe quickly became a canvas for creativity, and its NIKEiD option hosted almost unlimited customization.
Hvala NIKE!
